Community Investment in Action:
Spotlight on Basin Health Companies with Vince Moffitt, CEO
As the CEO of Basin Health Companies, my commitment to our community runs deep. With over 30 years of experience in leadership, emergency response, and service, I’ve witnessed the profound impact that local investment can make. Basin isn’t just a healthcare provider—we’re a community partner dedicated to enhancing the quality of life for our employees and neighbors in San Juan County and the surrounding areas.
Our philosophy of service extends beyond patient care. We actively participate in community initiatives, forge strong local partnerships, support locally-owned businesses, and host events that foster a sense of togetherness. This approach aligns with our core belief that robust community involvement creates an environment where individuals, families, and businesses can thrive. This commitment is at the heart of our dedication to Community Investment, reflecting the values championed by Family Friendly New Mexico’s policy categories.
I want to share how Basin invests in our community and how other businesses can join us in making a meaningful impact.
Top 5 Ways Basin Health Companies Invests in our Community
- Hosting Community Events
Throughout my career, from firefighting to leading Basin, I’ve seen the power of bringing people together. Basin hosts and participates in community events yearly, like our recent partnership with the Farmington Chamber of Commerce for a Business After Hours event. These events provide more than just fun—they create opportunities for networking, collaboration, and building a sense of belonging.Tip for Employers: Hosting events that reflect your company’s values can start small. A neighborhood clean-up or local meet-up can evolve into larger, more impactful events as your involvement and resources grow. Consider partnering with the local civic organization to have an even more significant impact while highlighting your staff and organization. - Supporting Health and Wellness Initiatives
Health and wellness are woven into the fabric of what we do at Basin. We improve our employees’ lives through physical, emotional, and financial wellness activities. Our Wellness Challenge, which encourages our community to get active, reflects our belief that wellness extends beyond clinical care and can improve the quality of work and personal life. After decades of responding to emergencies and leading teams, I understand that promoting physical and mental well-being is essential for our employees and the entire community.Steps to Execute: Design wellness programs that fit your team and community, offering resonating incentives for reaching milestones. Simple initiatives can inspire significant lifestyle changes and foster a culture of health while also creating camaraderie within your team. - Partnering with Local Organizations
Collaboration is at the core of what we do. From my time with Team Rubicon to my role at Basin, I’ve always valued partnerships that amplify our ability to make a difference. We regularly team up with local organizations—whether healthcare-focused or from other sectors—to pool resources, share knowledge, and expand our reach. We also support local businesses by doing as much business as possible within our city and county. By doing this, we are helping our community grow and thrive. Support the companies who employ your family, friends, and neighbors.Tip for Employers: Seek partnerships with organizations that align with your mission. These collaborations can be powerful, whether co-hosting events, providing educational workshops, spending money in their businesses, or launching community programs. Do as much of your business with companies in your community. - Economic Support through Sponsorships
Supporting the community economically is crucial, and it’s a lesson I’ve carried with me throughout my career. Basin Health Companies proudly sponsors and volunteers at local events, committees, and causes that resonate with our values, from donating to food banks to sponsoring school programs and non-profits. This financial support provides essential resources and strengthens our local economy, making a tangible difference in people’s lives.Steps to Execute: Allocate a portion of your budget for sponsorships and donations. Engaging your team in selecting causes fosters ownership and deepens your employees’ collective commitment to community support. Allow your employees paid time to volunteer for local non-profits that are important to them. - Promoting Diversity and Inclusion
Creating an inclusive community environment has always been a priority for me, personally and professionally. Basin Health Companies champions diversity within our workforce and throughout the community. Our events and programs are designed to be accessible, ensuring all voices are heard and celebrated. The most effective teams—and communities—embrace the strengths of diverse perspectives.Tip for Employers: Go beyond internal diversity strategies. Engage in public events that celebrate inclusivity, sponsor programs for underrepresented groups, and make your commitment visible to the broader community.
The Benefits of Community Investment for Businesses
Investing in our community isn’t just a goodwill gesture—it’s a strategic approach that builds stronger businesses and vibrant communities. It enhances your brand and reputation, boosts employee morale, and creates invaluable networks. At Basin, our involvement reflects who we are, and I am proud to see the positive impact we make every day.
Community investment isn’t just about writing a check; it’s about showing up, volunteering, serving, building relationships, and actively participating in improving our hometowns. My journey—from firefighting to managing Basin Health Companies—has taught me that our greatest strength lies in the connections we forge and the support we extend to one another.
I encourage other business leaders to explore how they can contribute to their communities. And a great first step is to access the Family Friendly New Mexico Business Toolkits and apply for the Family Friendly Business Award®. At Basin, we’re not just caring for our patients; we’re committed to caring for our entire community, and that’s a legacy I’m proud to be part of.
Watch the full interview here:
Vince Moffitt,
CEO of Basin Health Companies
Retired Battalion Chief, community advocate, and dedicated leader committed to building stronger, healthier communities through service and investment.