Mission: Our mission is to recognize and support employers that adopt and implement family friendly policies so that businesses, employees and their families can thrive.

Vision: Family Friendly New Mexico envisions that all New Mexican workers are able to achieve a healthy balance between work and life, which means they have the time and capacity to care for their children and families, have access to good jobs and are able to contribute to their communities.

Family Friendly New Mexico is committed to racial justice. We are committed to listening and learning, doing the hard work, having the hard conversations and providing resources so that our business leaders can do the same in their own organizations.

More About Family Friendly NM: Family Friendly New Mexico is a nonprofit initiative that recognizes New Mexico businesses with family friendly policies and serves as a resource for businesses to increase and improve the policies they offer their employees. FFNM does not advocate for legislation or regulation but simply works to promote family friendly business practices to New Mexico businesses. FFNM supports businesses to become family friendly and improve their family friendly practices by providing educational seminars, a toolkit with sample policies as well as peer to peer support.

Family Friendly New Mexico is a project of the 501c3 Center of Southwest Culture.

Family Friendly Team

Angelica Archuleta, aPHR

Project Coordinator

Noemi Davila

Finance Manager

Zoe Otero-Martinez

Executive Director

Felicia Montoya

Website & Graphic Design

Giovanna Rossi


Julianna Silva

Finance Administrator

Business Leadership Council

Amanda Armenta

Principal Human Resources Business Partner
Sandia National Laboratories

Del Esparza

Esparza Digital + Advertising

Dr. Gena Jones

Assistant Vice President/Chief HR Officer
New Mexico State University

Tina Muscarella Gooch

Litigation Attorney
Sutin, Thayer & Brown Lawyers

Vince Moffitt

Basin Health Companies

Maggie Tannen

Vice President of Human Resources & Training
U.S. Eagle Federal Credit Union

Family Friendly New Mexico is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®.